We’ve all heard the term “dressed for success” but have you ever really stopped to consider what it means? It turns out, there really is something to dressing for the occasion—it’s called enclothed cognition.
What Is Enclothed Cognition?
Cognitive Scientists Hajo Adam and Adam Galinksy from Northwestern University conducted a study to determine if what we wear really affects our performance and self-esteem—and found that it undoubtedly does. This includes both what you wear, and how you respond to what others are wearing. For example, the traits that come to mind when you see someone (anyone) wearing a uniform.
We Have All Experienced The Upside Of Dressing For Success
Whether it’s your game-day jersey, your new pair of athletic shoes, or your power suit—we all have articles of clothing that when we put them on elicit a strong emotional response. We have even experienced the awkward feeling of being over or under-dressed and feeling as if we stick out like a sore thumb. This is also part of the reason schools implement dress codes, because it eliminates the superiority/inferiority between students.
Next time you put something on and it makes you feel sexy, confident, professional, or strong take note—and invest in more of those empowering items in your wardrobe.